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A digital election day puts focus on social media

Close-up on election day

By Phoebe Chau and Ryan Fung

Election day was finally here. After a two-hour drive from D.C., we arrived at Omni Richmond Hotel, Virginia, where the Republican Party was to hold its election party.

The weather was cold, but the hotel was filled with passionate supporters and hard-working reporters from all over the States. As the only Hong Kong media here, we worked with Voice of America to cover the election online.

To try to boost readership, we used social media tools like Facebook and Twitter to do live reporting from the site. At the hotel, we saw most people carrying smartphones, not digital cameras. We thus believe that the importance of social media will only become greater in the near future.

Staying at one of the tables for the press, we enjoy our experience in doing live reporting for the U.S. presidential election.

Media fight for top election coverage: National Journal, Washington Post, NPR

By Phoebe Chau

With the US presidential election approaching, the news industry is feeling the heat as media outlets try to outcompete one another in election coverage and attracting the biggest audiences.

The National Journal, The Washington Post and National Public Radio are long-established media organizations in America that have tried out new ways of telling one of the biggest election stories of our time.


Jody Brannon said graphics and charts are more attractive to today’s audiences because they don’t want to read long news articles.

National Journal
Jody Brannon, Editor

1. What will you cover in the presidential election?

I am looking at how diversity in America is changing policies and politics. As an election challenge, we are now trying to build charts and maps, looking exclusively at people of color who are running for Congress. We are trying to make some historical maps from 10 years ago, how many Hispanics, Asians, Indian Americans, Native Americans, Blacks, and then mix-raced people are running for office. That’s going to show us over time how our nation is becoming much more a melting pot, balancing minority and majority.

2. Will you make any special arrangements for National Journal‘s coverage?

I have only worked in the Internet age for big companies, where we had access to the Associated Press for election results, and we figured out ways to … get the data. That’s a lot of money. So instead of buying access of Associated Press data, we are going to be watching other people post the data, and then bring parts of it to our website.

3. How do you see Facebook as a social media tool for reporting?

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